As the name suggests, CBD Topicals are products that you can apply to your skin for direct, localized effects. Our creams, lotions, and wraps penetrate the dermal and subdermal layers of your skin, moving beyond the surface to provide relief. When you use our Broad Spectrum CBD Topical products, you are activating your endocannabinoid system, which is believed to be linked to sensations of pain and pleasure. Unlike generic lotions, these products aren't just skin deep!